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~subject:"Beziehungsmarketing"
~isPartOf:"Business horizons"
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Search: subject_exact:"Brand management"
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Beziehungsmarketing
Brand management
52
Markenführung
52
Brand
26
Markenartikel
24
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
19
Social web
19
Brand image
15
Internet marketing
15
Markenimage
15
Online-Marketing
15
Relationship marketing
12
Social media
8
Branding
7
Marketing management
7
Marketingmanagement
7
Corporate culture
5
Unternehmenskultur
5
Advertising effects
4
Brand strategy
4
Narrative Methode
4
Narrative method
4
Strategic management
4
Strategisches Management
4
Werbewirkung
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Branding strategy
3
Consumer engagement
3
Crowdsourcing
3
HR marketing
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Immaterialgüterrechte
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Intellectual property
3
Intellectual property rights
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Luxury goods
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Luxusgüter
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Marketing
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Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Pierre R.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Cao, Jia Jocelyn
1
Dass, Mayukh
1
Dhebar, Anirudh
1
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1
Esmark Jones, Carol L.
1
Fedorenko, Ivan
1
Gamboa, Ana Margarida
1
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1
Gonçalves, Helena Martins
1
Gould, A. Noel
1
Hanna, Richard
1
Jap, Sandy D.
1
Kumar, Shivina
1
Liu, Annie H.
1
Mateus, Inês
1
Merlo, Omar
1
Mills, Adam J.
1
Pereira, Hélia Gonçalves
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Pitt, Leyland F.
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Portal, Sivan
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Rabinovich, Tamara
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Rosenthal, Benjamin
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Salgueiro, Maria de Fátima
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Spaid, Brian I.
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Business horizons
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Marketing intelligence & planning
26
Cogent business & management
25
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
5
Managing mergers : why people first can improve brand and IT consolidations
Jap, Sandy D.
;
Gould, A. Noel
;
Liu, Annie H.
- In:
Business horizons
60
(
2017
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011771639
Saved in:
6
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
7
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
8
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
9
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
10
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
11
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
12
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh
- In:
Business horizons
56
(
2013
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Saved in:
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