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~subject:"Beziehungsmarketing"
~isPartOf:"Journal of hospitality marketing & management"
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Beziehungsmarketing
Brand management
37
Markenführung
37
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
22
Markenimage
22
Relationship marketing
20
Brand
14
Hotel industry
14
Hotellerie
14
Markenartikel
14
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
9
Service quality
9
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Confidence
6
Gastronomie
6
Restaurant industry
6
Social Web
6
Social web
6
Vertrauen
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Emotion
4
Markentreue
4
brand trust
4
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
social media
3
Advertising
2
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bowden, Jana
1
Choi, Hwansuk Chris
1
Faulk, Saskia
1
Fong, Lawrence Hoc Nang
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
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Herington, Carmel
1
Hochgraefe, Carmen
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Seonjeong
1
Li, Xiangping
1
Lin, Wen-Pei
1
Liu, Chih-Hsing
1
Liu, Tingting
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Loureiro, Sandra Maria Correia
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Lu, Yu-Hung
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Manthiou, Aikaterini
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Merrilees, Bill
1
Momayez, Ayatollah
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Morrison, Alastair M.
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Mostafa Rasoolimanesh, S.
1
Ong, Chuan Huat
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Peng, Li
1
Praničević, Daniela Garbin
1
Rahmani, Atousa Kamangar
1
Rasouli, Nasrin
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Journal of hospitality marketing & management
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Marketing intelligence & planning
26
Cogent business & management
25
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
10
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
11
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
12
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
13
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
14
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
15
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
16
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Sumarjan, Norzuwana
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
Saved in:
17
The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh
;
Seetanah, Boopendra
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
Saved in:
18
Links between Swiss hotel guests' product involvement and brand loyalty
Hochgraefe, Carmen
;
Faulk, Saskia
;
Vieregge, Michael
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10009512727
Saved in:
19
The determinants of loyalty in hotels
Wilkins, Hugh
;
Merrilees, Bill
;
Herington, Carmel
- In:
Journal of hospitality marketing & management
19
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
Saved in:
20
Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
Saved in:
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