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subject:"Internationales Marketing"
~isPartOf:"Journal of international consumer marketing"
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Internationales Marketing
Brand management
65
Markenführung
65
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
49
Markenimage
49
Brand
24
Markenartikel
24
Designation of origin
13
Herkunftsbezeichnung
13
International marketing
11
Beziehungsmarketing
9
Luxury goods
9
Luxusgüter
9
Relationship marketing
9
China
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
5
Confidence
5
Cultural identity
5
Kulturelle Identität
5
USA
5
United States
5
Vertrauen
5
Werbewirkung
5
purchase intention
5
Advertising
4
Brand extension
4
Brand loyalty
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India
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Indien
4
Markentransfer
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Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Bhattacharya, Saurabh
1
Chen, Changdong
1
Chu, Shu-chuan
1
Hassan, Salah
1
Huang, Shuting
1
Huang, Szu-chi
1
Hussein, Rania
1
Jacob, Isaac
1
Jiang, Ruochen
1
Kang, Inwon
1
Khanna, Monica
1
Koo, Jakyung
1
Liu, Yu
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Mady, Tarek T.
1
Punyatoya, Plavini
1
Pérez-Ríos, Natascha G.
1
Rai, Krupa A.
1
Son, Jeyoung
1
Tao, Weiting
1
Tsai, Wanhsiu Sunny
1
Wagner, Udo
1
Wang, Rang
1
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Journal of international consumer marketing
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Innovatives Markenmanagement
6
Business history
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Springer eBook Collection
4
Advances in international marketing
3
Asia Pacific journal of marketing and logistics
3
Brand management in emerging markets : theories and practice
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Journal of strategic marketing
3
Manual of international marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
Contributions to Economics
2
Gabler Edition Wissenschaft
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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ECONIS (ZBW)
11
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1
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
2
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
3
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
4
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
5
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
6
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
7
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
8
Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
Hussein, Rania
;
Hassan, Salah
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 288-303
Persistent link: https://www.econbiz.de/10011966059
Saved in:
9
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
10
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
11
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
Saved in:
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