//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
13
Markenführung
13
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Innovation
2
Market entry
2
Markteintritt
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Strategisches Management
2
Time
2
Zeit
2
2001-2007
1
2004-2007
1
Absatz
1
Bargaining theory
1
Bekleidungsindustrie
1
Brand
1
Brand equity
1
Brand extension
1
Brand image
1
Bundling strategy
1
Business cycle
1
Büroimmobilien
1
Clothing industry
1
Cognition
1
Competition
1
Competitive strategy
1
Corporate reputation
1
Designer
1
Designers
1
Deutschland
1
Digitale Dienste
1
Digitalisierung
1
Digitization
1
Dynamical system
1
Dynamisches System
1
Economic geography
1
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Sammlung
Article in journal
9,927
Aufsatz in Zeitschrift
9,927
Aufsatz im Buch
2,348
Book section
2,348
Hochschulschrift
751
Thesis
524
Graue Literatur
499
Non-commercial literature
499
Case study
453
Fallstudie
453
Collection of articles of several authors
413
Sammelwerk
413
Working Paper
302
Arbeitspapier
301
Aufsatzsammlung
297
Dissertation u.a. Prüfungsschriften
132
Conference paper
114
Konferenzbeitrag
114
Reprint
106
Ratgeber
100
Konferenzschrift
95
Guidebook
94
Lehrbuch
86
Textbook
75
Conference proceedings
56
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Glossar enthalten
11
Glossary included
11
Article
10
Mehrbändiges Werk
10
Multi-volume publication
10
more ...
less ...
Language
All
English
13
Author
All
Berthon, Pierre R.
1
Dahl Winther, Christian
1
Depecik, Barış Erman
1
Gräve, Jan-Frederik
1
Hauge, Atle
1
Holbrook, Morris B.
1
Hong, Gee Hee
1
Jahn, Eric
1
Joshi, Yogesh V.
1
Kick, Markus
1
Kirchgeorg, Manfred
1
Maier, Erik
1
Pfrang, Dominique C.
1
Sheth, Jagdish N.
1
Stach, Jens
1
Terech, Andres
1
Thaler, Verena
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
1
Published in...
All
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Geografiska regionstudier
1
Legends in consumer behavior
1
PhD thesis / School of Economics and Management, University of Aarhus
1
Schriftenreihe zum Business Development
1
Springer-Gabler Research
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
-
2016
Persistent link: https://www.econbiz.de/10011641309
Saved in:
3
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
4
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
5
The interdependence between business development and brand management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
6
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
7
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
8
Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
9
Essays on price dynamics
Hong, Gee Hee
-
2012
Persistent link: https://www.econbiz.de/10011818559
Saved in:
10
Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian
-
2009
Persistent link: https://www.econbiz.de/10003829387
Saved in:
11
Optimal product line strategies for entry in new markets
Joshi, Yogesh V.
-
2007
Persistent link: https://www.econbiz.de/10009707952
Saved in:
12
Essays on competitive analysis : firm strategies and market structure
Jahn, Eric
-
2007
Persistent link: https://www.econbiz.de/10003637553
Saved in:
13
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->