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~person:"De Chernatony, Leslie"
~person:"Gupta, Suraksha"
~subject:"Corporate reputation"
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Search: subject_exact:"Brand personality"
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Corporate reputation
Brand image
38
Markenimage
38
Brand management
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Markenführung
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Brand
16
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
16
Beziehungsmarketing
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Firmenimage
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Marketing management
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Marketingmanagement
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Relationship marketing
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Bank
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Corporate Social Responsibility
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Corporate social responsibility
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Markenpolitik
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Measurement
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Messung
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Place marketing
3
Reputation
3
Standortmarketing
3
Viral marketing
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Virales Marketing
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Advertising
2
Advertising effects
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B-to-B-Marketing
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Brand competitiveness
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Brand extension
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Brand identity
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Brand love
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Brand loyalty
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Brand value
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Business-to-business marketing
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Cluster analysis
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Competition
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Complexity theory
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De Chernatony, Leslie
Gupta, Suraksha
Foroudi, Pantea
8
Melewar, T. C.
8
Bang, Nguyen
6
Becker, Kip
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Dennis, Charles
4
Foroudi, Mohammad Mahdi
4
Iglesias, Oriol
4
Lee, Jung Wan
4
Abimbola, Temi
3
Han, Heesup
3
He, Xinming
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Hussain, Shahzeb
3
Kernstock, Joachim
3
Nobre, Helena
3
Vallaster, Christine
3
Azimi, Mohammad
2
Bravo, Rafael
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Brown, Mark
2
Burt, Steven
2
Chen, Chen-Chu Matilda
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Cian, Luca
2
Cretu, Anca E.
2
Dabija, Dan-Cristian
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Dineen, Brian R.
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Esch, Franz-Rudolf
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Esmaeilpour, Majid
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Favero, Giovanni
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Garrett, Tony C.
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Geylani, Tansev
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Gorostidi-Martinez, Haritz
2
Greyser, Stephen A.
2
Hahm, Jeeyeon
2
Herrmann, Andreas
2
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Journal of business economics and management
1
Journal of business research : JBR
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
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