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type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Brand personality"
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Brand image
13
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Bao, Yongchuan
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Egger, Marc
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Fischer, Marc
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Friedrichsen, Jana
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ECONIS (ZBW)
13
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
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4
Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
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2016
Persistent link: https://www.econbiz.de/10011573116
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5
Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
-
2016
Persistent link: https://www.econbiz.de/10011582148
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6
Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
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2017
Persistent link: https://www.econbiz.de/10011731076
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7
Processing fluency in consumer judgments
Graf, Laura K. M.
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2016
Persistent link: https://www.econbiz.de/10011635358
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8
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
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9
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
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10
Foreign direct investments by emerging market firms : determinants and perceptions in Germany
Kreppel, Heidi
-
2012
Persistent link: https://www.econbiz.de/10009625423
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11
Food health branding : public discourse and health associations
Chrysochou, Polymeros
-
2010
Persistent link: https://www.econbiz.de/10008696924
Saved in:
12
Essays on new product preannouncements
Bao, Yongchuan
-
2004
Persistent link: https://www.econbiz.de/10003946414
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13
Essays on retrieval ease- versus content-based judgments
Park, Se-bum
-
2004
Persistent link: https://www.econbiz.de/10003946467
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