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~isPartOf:"Journal of marketing communications"
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Brand architecture
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
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corporate branding
3
Brand management
2
Corporate Social Responsibility
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Consumer behaviour
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Persönlichkeitspsychologie
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affective corporate commitment
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communication
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consumer product attitude
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content analysis
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corporate auditory identity
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corporate brand associations
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corporate identity
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corporate sensory identity
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intangible assets
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integrated marketing communications
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Melewar, T. C.
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Journal of marketing communications
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
26
SpringerLink / Bücher
15
The journal of product & brand management
15
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Marketing intelligence & planning
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Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
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Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Symphonya. Emerging Issues in Management
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
Reputation Management
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Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler research
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Health marketing quarterly
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International journal of hospitality management
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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2
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
3
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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