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~isPartOf:"Sustainable Marketing Management : Grundlagen und Cases"
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Sustainable Marketing Management : Grundlagen und Cases
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
26
SpringerLink / Bücher
15
The journal of product & brand management
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Corporate communications : an international journal
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International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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Advances in corporate branding
6
Corporate reputation review : an international journal
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Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
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Journal of retailing and consumer services
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Journal of strategic marketing
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Symphonya. Emerging Issues in Management
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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European Journal of Marketing
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Manual of international marketing
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Reputation Management
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Routledge studies in marketing
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Family business review : journal of the Family Firm Institute
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Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
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Sustainable Branding : Konzept, Wirkungen und empirische Befunde
Meffert, Heribert
;
Rauch, Christian
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 159-174)
.
2014
Persistent link: https://www.econbiz.de/10010476278
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