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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The service industries journal"
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Search: subject_exact:"Brand relationship"
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Brand loyalty
8
Markentreue
8
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
The service industries journal
Journal of business research : JBR
34
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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1
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Roeth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
4
Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention
Shih, Tsui-yii
- In:
The service industries journal
32
(
2012
)
6
,
pp. 981-1005
Persistent link: https://www.econbiz.de/10009538655
Saved in:
5
The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Horng, Jeou-shyan
;
Liu, Chih-hsing
;
Chiu, Hsin-yu
; …
- In:
The service industries journal
32
(
2012
)
16
,
pp. 2607-2621
Persistent link: https://www.econbiz.de/10009693478
Saved in:
6
A study of preferences in a simulated online shopping experiment
Fagerstrøm, Asle
;
Arntzen, Erik
;
Foxall, Gordon R.
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2609-2621
Persistent link: https://www.econbiz.de/10009413562
Saved in:
7
What consumers say and do : planned and actual amounts bought in relation to brand benefits
Porto, Rafael Barreiros
;
Oliveira-Castro, Jorge Mendes de
; …
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2565-2576
Persistent link: https://www.econbiz.de/10009413572
Saved in:
8
Special issue: Consumer behaviour analysis and services
Wells, Victoria K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009413594
Saved in:
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