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~person:"Wang, Ying"
~person:"Al-Hawary, Sulieman Ibraheem Shelash"
~person:"Rubio Benito, Natalia"
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Brand loyalty
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Wang, Ying
Al-Hawary, Sulieman Ibraheem Shelash
Rubio Benito, Natalia
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
The impact of social media marketing on building brand loyalty through customer engagement in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
;
Al-Fassed, Khaled …
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 365-387
Persistent link: https://www.econbiz.de/10013343627
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
6
The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
7
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
8
The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10010212405
Saved in:
9
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
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