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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Paswan, Audhesh"
~subject:"Mittlerer Osten"
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Industrial marketing management : the international journal for industrial and high-tech firms
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B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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