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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Stakeholder"
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Brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
14
The journal of brand management : an international journal
13
Qualitative market research : an international journal
5
Cogent business & management
4
Journal of marketing management : MM
4
Schriften zu Marketing und Management
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The journal of product & brand management
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Tourism management : research, policies, practice
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International studies of management and organization
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Journal of strategic marketing
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City branding : theory and cases
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Corporate brand and corporate reputation
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Corporate communications : an international journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European Sport management quarterly : ESMQ
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European journal of marketing
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Journal of fashion marketing and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Public management review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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AMS review : official publication of the Academy of Marketing Science
1
Advancing insights on brand management
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
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Brand research : [an outcome of the second International Conference on Brand Management]
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Branding and sustainable competitive advantage : building virtual presence
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Business ethics quarterly : the journal of the Society for Business Ethics
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Business horizons
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
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California management review
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Forum Wirtschaftsethik : Jahresschrift des DNWE
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ECONIS (ZBW)
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
4
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
5
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
6
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
7
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
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