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~isPartOf:"Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja"
~isPartOf:"Journal of business research : JBR"
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Brand management
7
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7
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7
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
Journal of business research : JBR
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Проблемы современной экономики
4
Industrial marketing management : the international journal for industrial and high-tech firms
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Advances in corporate branding
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Handbook of research on integrating social media into strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Oeconomia Copernicana
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ECONIS (ZBW)
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1
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
2
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
6
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.
;
Zarantonello, Lia
;
Grappi, Silvia
- In:
Journal of business research : JBR
82
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Saved in:
7
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
8
Značaj marke u sektoru usluga
Avramović, Mira
;
Popović, Slavica
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
59
(
2013
)
4
,
pp. 103-112
Persistent link: https://www.econbiz.de/10010393707
Saved in:
9
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Saved in:
10
Nation branding effects on retrospective global evaluation of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 752-758
Persistent link: https://www.econbiz.de/10009740460
Saved in:
11
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
12
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
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