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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Journal of business research : JBR
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Antecedents and outcomes of employee-based brand equity
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Marketing intelligence & planning
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Проблемы современной экономики
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Industrial marketing management : the international journal for industrial and high-tech firms
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Marketing Working Papers
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Proceedings of International Academic Conferences
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Administrative Sciences : open access journal
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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European management journal
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European research studies
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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International Journal of Retail & Distribution Management
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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International journal of economics and finance
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International journal of economics and financial issues : IJEFI
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International journal of internet marketing and advertising : IJIMA
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International marketing review
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Journal of Product & Brand Management
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
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2
A cross-product category CBBE study : item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
Saved in:
3
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
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