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~person:"Koch, Stefan"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
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