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~subject:"Luxury goods"
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Search: subject_exact:"Brand value"
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Luxury goods
Brand equity
187
Brand management
181
Markenführung
180
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179
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128
Brand image
126
Brand value
81
Consumer behaviour
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brand value
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brand equity
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Albrecht, Carmen-Maria
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1
Lee, Changhan
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Brand management in emerging markets : theories and practice
1
International journal of quality and service sciences
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
New luxury management : creating and managing sustainable value across the organization
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
2
Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
,
(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
Saved in:
3
Luxury branding : the case of Chanel
Sugimoto, Kana
;
Nagasawa, Shin'ya
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011772101
Saved in:
4
Co-creating luxury brands in an emerging market : exploring consumer meaning making and value creation
Stiehler, Beate Elizabeth
- In:
Qualitative market research : an international journal
19
(
2016
)
4
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011599981
Saved in:
5
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
6
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
7
Experience design : a framework for integrating brand, experience, and value
Newbery, Patrick
-
2013
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10012600616
Saved in:
8
Die Behandlung von Unsicherheit bei Medienprodukten und die finanzielle Wirkung von Marken
Schollmeyer, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009782956
Saved in:
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