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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bang Nguyen Viet"
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Bang Nguyen Viet
Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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