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~subject:"Marketingmanagement"
~subject:"Corporate reputation"
~isPartOf:"The marketing review"
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Marketingmanagement
Corporate reputation
Brand management
52
Markenführung
52
Brand image
23
Markenimage
23
Consumer behaviour
20
Konsumentenverhalten
20
Brand
16
Markenartikel
15
Marketing management
8
Beziehungsmarketing
6
Branding
6
Relationship marketing
6
Place marketing
5
Standortmarketing
5
Bibliometrics
4
Bibliometrie
4
Brand equity
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India
4
Indien
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Brand architecture
3
Emotion
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Großbritannien
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Literature review
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Melewar, T. C.
2
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1
Aspara, Jaakko
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Bajpai, Naval
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1
Broderick, Amanda J.
1
Gilani, Hasan
1
Johnston, Malcolm
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Kandhadai, Ravi
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Khan, Kalim
1
Khandelwal, Utkal
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Kohli, Gurdeep Singh
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Muruganantham, G.
1
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Priyadharshini, K.
1
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1
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1
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Willi, Christine Hallier
1
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The marketing review
The journal of brand management : an international journal
76
Journal of business research : JBR
64
The journal of product & brand management
45
European journal of marketing : EJM
26
Journal of strategic marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of retailing and consumer services
25
SpringerLink / Bücher
19
Journal of marketing communications
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Journal of marketing
13
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
11
Corporate reputation review : an international journal
11
Journal of the Academy of Marketing Science
11
Gabler Edition Wissenschaft
10
International marketing review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Business horizons
9
Corporate communications : an international journal
9
International journal of hospitality management
9
Journal of business strategy
9
Journal of promotion management : JPM
9
Journal of retailing
9
Springer eBook Collection
9
The journal of business & industrial marketing
9
European management journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of retail & distribution management
8
International studies of management and organization
8
Journal of global marketing
8
Qualitative market research : an international journal
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
5
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
6
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
7
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
8
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
9
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
10
Significance of corporate brand for business-to-business companies
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The marketing review
8
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
Saved in:
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