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~person:"Frombach, Ralf"
~person:"Ulaga, Wolfgang"
~subject:"B2B marketing"
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B2B marketing
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Business-to-business marketing
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Journal of the Academy of Marketing Science
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When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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