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~isPartOf:"HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theory"
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Search: subject_exact:"Bundling strategy"
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Bundling strategy
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bundling
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of industrial organization
14
European journal of operational research : EJOR
11
Economics letters
10
Gabler Edition Wissenschaft
10
International journal of production economics
10
Journal of economic theory
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Games and economic behavior
9
Discussion paper / Centre for Economic Policy Research
8
The Rand journal of economics
8
Europäische Hochschulschriften / 5
7
International journal of production research
7
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
7
The journal of industrial economics
7
Cowles Foundation discussion paper
6
Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
6
Information economics and policy : IEP
6
Review of industrial organization : RIO
6
Springer eBook Collection / Business and Economics
6
SpringerLink / Bücher
6
The Harvard John M. Olin discussion paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
Working papers / TSE : WP
6
American economic journal : a journal of the American Economic Association
5
Computers & operations research : and their applications to problems of world concern ; an international journal
5
Dienstleistungsoffensive - Wachstumschancen intelligent nutzen
5
Economic inquiry : journal of the Western Economic Association International
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of management information systems : JMIS
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NBER Working Paper
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NBER working paper series
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Neue betriebswirtschaftliche Forschung : Nbf
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CESifo working papers
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IDEI working papers
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Journal of economics & management strategy : JEMS
4
Journal of retailing
4
Kundenbeziehungen im Dienstleistungsbereich
4
Pricing tactics, strategies, and outcomes ; Vol. 2
4
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
4
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Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
4
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
5
Retailer-driven product bundling in a distribution channel
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10009702503
Saved in:
6
Das R-Modell als Bezugsrahmen
Frombach, Ralf
;
Skala, Norbert
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 7-29)
.
2011
Persistent link: https://www.econbiz.de/10009502068
Saved in:
7
The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
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