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~subject:"Industrie"
~subject:"Konsumentenverhalten"
~person:"Gebauer, Heiko"
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Industrie
Konsumentenverhalten
Bundling strategy
35
Leistungsbündel
35
Manufacturing industries
13
Business services
11
Unternehmensdienstleistung
11
Dienstleistungssektor
9
Service industry
9
Capital goods industry
8
Investitionsgüterindustrie
8
Business model
7
Geschäftsmodell
7
Servitization
6
Dienstleistungsmanagement
5
Service management
5
Strategisches Management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Dienstleistung
4
Organisationsstruktur
4
Organizational structure
4
Services
4
Strategic management
4
Beziehungsmarketing
3
Dienstleistungsqualität
3
Digitalisierung
3
Digitization
3
Lieferantenmanagement
3
Organisatorischer Wandel
3
Organizational change
3
Product-service systems (PSS)
3
Productivity
3
Produktivität
3
Relationship marketing
3
Service infusion
3
Service quality
3
Solutions
3
Supplier relationship management
3
Western Europe
3
Westeuropa
3
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Article
11
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Case study
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Graue Literatur
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11
German
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Gebauer, Heiko
Baines, Tim
14
Kohtamäki, Marko
13
Bigdeli, Ali Ziaee
9
Parida, Vinit
9
Kowalkowski, Christian
8
Vendrell-Herrero, Ferran
8
Vaillant, Yancy
7
Lay, Gunter
6
Raddats, Chris
6
Lafuente, Esteban
5
Lerch, Christian
5
Ulaga, Wolfgang
5
Wincent, Joakim
5
Alexandrov, Alexei
4
Bedre-Defolie, Özlem
4
Biege, Sabine
4
Breinlich, Holger
4
Burton, Jamie
4
Dana, James D.
4
Helo, Petri
4
Jäger, Angela
4
Lightfoot, Howard
4
Partanen, Jukka
4
Rabetino, Rodrigo
4
Roth, Stefan
4
Saccani, Nicola
4
Schroeder, Andreas
4
Soderbery, Anson
4
Wright, Greg C.
4
Coreynen, Wim
3
Dubé, Jean-Pierre
3
Fang, Zheng
3
Herrmann, Andreas
3
Indounas, Kostis
3
Kapoor, Kawaljeet Kaur
3
Kim, Hyunchul
3
Kindström, Daniel
3
Kosaka, Michitaka
3
Luo, Xueming
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business strategy series
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of Chinese culture and management : IJCCM
1
International journal of production economics
1
Journal of service management
1
Journal of service research : JSR
1
Regional studies : official journal of the Regional Studies Association
1
Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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ECONIS (ZBW)
13
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13
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1
Separate or Integrate? Assessing the Impact of Separation between Product and Service Business on Service Performance in Product Manufacturing Firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
-
2017
Purpose: Investigating how the separation of the product and service business mediates the effect of management’s commitment to the service strategy on service performance in product manufacturing firms. Methodology: We surveyed 216 European manufacturers in the high-value durable equipment...
Persistent link: https://www.econbiz.de/10014042106
Saved in:
2
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
3
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
4
Regional benefits of servitization processes : evidence from the wind-to-energy industry
Gebauer, Heiko
;
Binz, Christian
- In:
Regional studies : official journal of the Regional …
53
(
2019
)
3
,
pp. 366-375
Persistent link: https://www.econbiz.de/10012210037
Saved in:
5
Strategy map of servitization
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Gebauer, Heiko
- In:
International journal of production economics
192
(
2017
),
pp. 144-156
Persistent link: https://www.econbiz.de/10011782334
Saved in:
6
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
7
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
8
Global approaches to the service business in manufacturing companies
Kucza, Gunther
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 472-483
Persistent link: https://www.econbiz.de/10009410790
Saved in:
9
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
10
The impact of Chinese culture on the service contribution in European manufacturing companies
Gebauer, Heiko
;
Pütz, Felix
;
Seite, Fabrice
; …
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10003865870
Saved in:
11
Service strategies in product manufacturing companies
Gebauer, Heiko
;
Bravo Sánchez, Carlos
;
Fleisch, Elgar
- In:
Business strategy series
9
(
2008
)
1
,
pp. 12-20
Persistent link: https://www.econbiz.de/10003930397
Saved in:
12
Erfolg im Service durch adäquate Organisationsstruktur
Pütz, Felix
;
Gebauer, Heiko
;
Fleisch, Elgar
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
5
,
pp. 37-40
Persistent link: https://www.econbiz.de/10003761302
Saved in:
13
Die Transformation vom Produzenten zum produzierenden Dienstleister
Gebauer, Heiko
-
2004
Persistent link: https://www.econbiz.de/10002006775
Saved in:
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