da Rocha, Angela; Arkader, Rebecca; Góes, Bruno Barreto de - In: Journal of Business Research 68 (2015) 2, pp. 241-254
The case describes the internationalization process of emerging markets multinational enterprises in other emerging markets. Marcopolo, the largest manufacturer of bus bodies in Brazil and one of the largest in the world, started several joint ventures to manufacture bus bodies. After years of...