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~type_genre:"Graue Literatur"
~person:"Homburg, Christian"
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B-to-B-Marketing
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Business-to-business marketing
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Deutschland
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Germany
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Bundling strategy
2
Leistungsbündel
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Lieferantenmanagement
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Arbeitszufriedenheit
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Befragung
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Beziehungsmarketing
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Brand image
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Brand management
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Business-to-Business-Marketing
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Causality analysis
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Customer satisfaction
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Economics of information
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Erfolgsfaktor
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Estimation
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Firm performance
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Informationsökonomik
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Interview
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Job satisfaction
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Kausalanalyse
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Kundenzufriedenheit
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Markenimage
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Relationship marketing
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Salespeople
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Graue Literatur
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Homburg, Christian
Backhaus, Klaus
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Wiedmann, Klaus-Peter
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Durante, Ruben
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Fritz, Wolfgang
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Heck, Eric van
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Koch, Volker
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Koppius, Otto
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Lu, Yixin
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Radkevitch, Uladzimir
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Auer, Philipp
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Baal, Sebastian van
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Banholzer, Volker Markus
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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2
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
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3
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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4
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
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