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person:"Ahlert, Dieter"
~person:"Ahmed, Zafar U."
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Business-to-consumer marketing"
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Herkunftsbezeichnung
Consumer goods marketing
13
Konsumgütermarketing
13
Theorie
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Theory
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Beziehungsmarketing
6
Lieferantenmanagement
6
Relationship marketing
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Supplier relationship management
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Deutschland
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Germany
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Brand management
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Business network
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Category Management
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Markenführung
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Unternehmensnetzwerk
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Vertriebsweg
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Benchmarking
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Consumer behaviour
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Designation of origin
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Efficient Consumer Response
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Efficient consumer response
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Konsumentenverhalten
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Konsumgüterwirtschaft
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Lebanon
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Marketingmanagement
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Business organization
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Competition law
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Ahlert, Dieter
Ahmed, Zafar U.
Wooldridge, Barbara R.
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Zbib, Imad J.
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Benlian, Sarkis
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Benlian, Yeghig
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Camanzi, Luca
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Grazia, Cristina
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Lebrenz, Silke
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The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
2
Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
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