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~person:"Hadwich, Karsten"
~person:"Herrmann, Andreas"
~subject:"Brand"
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
Conceptualizing and measuring brand relationship quality
Bruhn, Manfred
;
Eichen, Falko
;
Hadwich, Karsten
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 165-183)
.
2012
Persistent link: https://www.econbiz.de/10009739831
Saved in:
2
Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
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