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subject:"Verkaufsförderung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Category management"
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Verkaufsförderung
Category Management
157
Category management
155
Einzelhandel
45
Konsumentenverhalten
45
Consumer behaviour
44
Retail trade
44
Retail assortment
42
Sortiment
42
Lieferantenmanagement
21
Supplier relationship management
21
USA
20
United States
20
category management
19
Food retailing
16
Lebensmitteleinzelhandel
16
Brand management
14
Lieferkette
14
Markenführung
14
Supply chain
14
Theorie
14
Theory
14
Sales promotion
12
Preismanagement
11
Pricing strategy
11
Einzelhandelspreis
10
Retail price
10
Beziehungsmarketing
9
Relationship marketing
9
Brand
7
Deutschland
7
Germany
7
Markenartikel
7
Ladengestaltung
6
Store design
6
Distribution channel
5
Efficient Consumer Response
5
Efficient consumer response
5
Food trade
5
Großbritannien
5
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12
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Aufsatz in Zeitschrift
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12
Hochschulschrift
1
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English
12
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Leeflang, Peter
2
Arora, Neeraj
1
Castro, Iana A.
1
Chebat, Jean-Charles
1
Dawes, John G.
1
Dijk, Albert van
1
Dukes, Anthony
1
Flamand, Tulay
1
Foubert, Bram
1
Gauri, Dinesh K.
1
Ghoniem, Ahmed
1
Gijsbrechts, Els
1
Grzeskowiak, Stephan
1
Henderson, Ty
1
Liu, Yunchuan
1
Maddah, Bacel
1
Morales, Andrea C.
1
Nowlis, Stephen M.
1
Pancras, Joseph
1
Parreño Selva, Josefa
1
Parreño-Selva, Josefa
1
Pauwels, Koen
1
Pepe, Michael
1
Sirgy, M. Joseph
1
Talukdar, Debabrata
1
Wittink, Dick R.
1
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Journal of retailing
3
Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
12
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1
Promoting impulse buying by allocating retail shelf space to grouped product categories
Flamand, Tulay
;
Ghoniem, Ahmed
;
Maddah, Bacel
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
7
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011575582
Saved in:
2
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
3
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
4
The impact of private label sales penetration on category profitability
Pepe, Michael
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 513-519
Persistent link: https://www.econbiz.de/10009620971
Saved in:
5
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
6
Cross-category demand effects of price promotions
Leeflang, Peter
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
Saved in:
7
How can shopping mall management best capture mall image?
Chebat, Jean-Charles
;
Sirgy, M. Joseph
;
Grzeskowiak, Stephan
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 735-740
Persistent link: https://www.econbiz.de/10003984871
Saved in:
8
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
9
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
10
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
Saved in:
11
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
12
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
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