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~person:"Arli, Denni"
~person:"Christofi, Michael"
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Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
2
Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Ethical consumers among the millennials : a cross-national study
Bucic, Tania
;
Harris, Jennifer
;
Arli, Denni
- In:
Journal of business ethics : JOBE
110
(
2012
)
1
,
pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
Saved in:
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