//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate reputation
Cause-Related Marketing
395
Cause-related marketing
395
Consumer behaviour
254
Konsumentenverhalten
246
Marketing management
158
Marketingmanagement
158
Corporate Social Responsibility
125
Corporate social responsibility
125
Relationship marketing
80
Beziehungsmarketing
79
Fundraising
65
cause-related marketing
60
Brand management
52
Markenführung
51
Cause marketing
44
Werbewirkung
44
Advertising effects
42
Brand image
36
Markenimage
36
USA
32
United States
32
Advertising
31
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Altruism
23
Altruismus
23
Deutschland
23
Nonprofit-Organisation
22
Germany
21
Firmenimage
20
Nonprofit organization
20
Sponsorship
20
Sponsoring
19
Emotion
18
India
17
Indien
17
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
18
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
19
German
1
Author
All
Alfayad, Fadye Saud
1
Amawate, Vibhas
1
Bartkus, Barbara R.
1
Behl, Abhishek
1
Bianchi, Enrique Carlos
1
Bigné Alcañiz, J. Enrique
1
Castellano, Sylvaine
1
Chattananon, Apisit
1
Christofi, Michael
1
Chumpitaz Caceres, Rubén
1
Chéron, Emmanuel
1
Currás Pérez, Rafael
1
Daponte, Gaspar Gracia
1
Deb, Madhurima
1
Gadhavi, Dharmesh D.
1
Glassman, Myron
1
Gouran, Dennis S.
1
He, Hongwei
1
Ji, Yi
1
Kaufmann, Hans Rüdiger
1
Khelladi, Insaf
1
Kim, Dae Young
1
Kim, Hyuksoo
1
Kim, Kathleen Jeehyae
1
Kim, Sung-Bum
1
Kohlbacher, Florian
1
Kolo, Olivia
1
Kusuma, Kaoru
1
Lawley, Meredith
1
Le Thanh Tiep
1
Lee, Doohwang
1
Lee, Monle
1
Leelayouthayothin, Lackana
1
Leonidou, Erasmia
1
Lii, Yuan-shuh
1
Lindgreen, Adam
1
Morris, Sara A.
1
Orhan, Mehmet A.
1
Pankalla, Lars
1
Papasolomou, Ioanna
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
3
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of emerging markets
1
International review on public and non-profit marketing
1
Journal of Islamic accounting and business research
1
Journal of strategic marketing
1
Management decision
1
Schriftenreihe Marketing, Management
1
Service business
1
The Ashgate research companion to corporate social responsibility
1
The journal of consumer marketing
1
Total quality management & business excellence
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
20
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Firm-determined or consumer-determined corporate social responsibility (CSR)? : examining the effects of choice-of-cause in cause-related marketing
Tao, Weiting
;
Ji, Yi
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10014635493
Saved in:
2
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
3
Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep
;
Tiwari, Aviral Kumar
;
Behl, Abhishek
; …
- In:
Management decision
60
(
2022
)
10
,
pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
Saved in:
4
How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Alfayad, Fadye Saud
- In:
Journal of Islamic accounting and business research
13
(
2022
)
7
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10013361383
Saved in:
5
The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
6
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
7
Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young
;
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
- In:
Service business
13
(
2019
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
Saved in:
8
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
Saved in:
11
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
12
Philanthropy and corporate reputation : an empirical investigation
Morris, Sara A.
;
Bartkus, Barbara R.
;
Glassman, Myron
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10010202900
Saved in:
13
To do well by doing good : improving corporate image through cause-related marketing
Vanhamme, Joëlle
;
Lindgreen, Adam
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
109
(
2012
)
3
,
pp. 259-274
Persistent link: https://www.econbiz.de/10009705816
Saved in:
14
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
15
The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
Saved in:
16
Der Einfluss von cause-related Marketing-Kampagnen auf die Unternehmensreputation : theoretische Aufarbeitung und empirische Analyse
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Schacht, Jonas
-
2011
Persistent link: https://www.econbiz.de/10008859246
Saved in:
17
Cause-related marketing : effects and moderators
Pellar, Carina
-
2011
Persistent link: https://www.econbiz.de/10008937638
Saved in:
18
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
Saved in:
19
Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna
- In:
The Ashgate research companion to corporate social …
,
(pp. 387-397)
.
2008
Persistent link: https://www.econbiz.de/10003738648
Saved in:
20
Impacts of a Thai cause-related marketing program on corporate image
Chattananon, Apisit
;
Lawley, Meredith
; …
- In:
International journal of emerging markets
3
(
2008
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003782354
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->