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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
3
Cause-related marketing
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Beziehungsmarketing
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Consumer behaviour
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Relationship marketing
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CRM luxurycampaigns
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Akolaa, Andrews Adugudaa
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Appiah, Felix
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Kosiba, John Paul Basewe
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Lawley, Meredith
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Leelayouthayothin, Lackana
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Nyanteh, Akua Akuffo
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Patel, Ritesh
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International journal of emerging markets
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian journal of sustainability and social responsibility
2
Australian journal of management
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Corporate reputation review : an international journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
3
Impacts of a Thai cause-related marketing program on corporate image
Chattananon, Apisit
;
Lawley, Meredith
; …
- In:
International journal of emerging markets
3
(
2008
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003782354
Saved in:
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