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~isPartOf:"Journal of retailing and consumer services"
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Cause-Related Marketing
6
Cause-related marketing
6
Consumer behaviour
6
Konsumentenverhalten
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Beziehungsmarketing
3
Relationship marketing
3
Fundraising
2
Marketing management
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Marketingmanagement
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Advertising
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Advertising effects
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Antecedents of CRM
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Art events
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Attribute framing
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Backing intention
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Big event
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Brand
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Brand management
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CRM advertisements
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CSR-Linked sponsorship
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Cause related marketing
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Cause-related marketing (CRM)
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Consumer engagement (CE)
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Donations in retail stores
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Einzelhandel
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Emerging economies
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Emerging economy India
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Event
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Ahn, Sungsook
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Akansha Singh
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Jadeja, Ashwin
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Kim, Sanghoon
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Kuo, Ying-Feng
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Lin, Cathy S.
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Liu, Li-Te
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Pathak, Govind Swaroop
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Stephen, Gladys
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Journal of retailing and consumer services
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
International Review on Public and Nonprofit Marketing
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Apas Papers
3
Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
MPRA Paper
3
Sport management review
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru Economic Journal
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Cogent Business & Management
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Corporate reputation review : an international journal
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
3
The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
Kuo, Ying-Feng
;
Lin, Cathy S.
;
Liu, Li-Te
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209518
Saved in:
4
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
5
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
Saved in:
6
Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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