The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
Ying-Feng Kuo, Cathy S. Lin, Li-Te Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Kuo, Ying-Feng ; Lin, Cathy S. ; Liu, Li-Te |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
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| Subject: | Attribute framing | Backing intention | Cause-related marketing | Crowdfunding | Framing effect | Goal framing | Cause-Related Marketing | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209518