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~person:"Hou, Jundong"
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Search: subject_exact:"Cause-Related Marketing"
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Hou, Jundong
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Asia Pacific journal of marketing and logistics
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Mechanism of power and action for cause-related marketing : perspectives of enterprise and non-profit organizations
Du, Lanying
;
Hou, Jundong
;
Huang, Yupeng
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003697804
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2
Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Hou, Jundong
;
Du, Lanying
;
Li, Jianfeng
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10003781664
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