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~type_genre:"Lehrbuch"
~type_genre:"Thesis"
~subject:"Celebrity endorsement"
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Cause Related Marketing
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2008-2009
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Advertising effects
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Attitudes
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Celebrity-Werbung
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Coffee
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Confectionery
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
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2010
Persistent link: https://www.econbiz.de/10008823291
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