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isPartOf:"Journal of nonprofit & public sector marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Cause-Related Marketing
11
Cause-related marketing
11
Consumer behaviour
6
Konsumentenverhalten
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Fundraising
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
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Cause-related Marketing
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Thomas, Sujo
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Bajpai, Naval
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Bebko, Charlene
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Gendall, Philip
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Hamilton, Mark
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Hoek, Janet
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Howlett, Elizabeth
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Human, Debbie
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Kemp, Elyria
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Kureshi, Sonal
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Pandey, Prasant Kumar
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Patel, Ritesh Jayantibhai
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Rego, Michelle M.
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Rogers, Dana
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Sciulli, Lisa M.
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Terblanche, Nic S.
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Journal of nonprofit & public sector marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
International Review on Public and Nonprofit Marketing
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Apas Papers
3
Cogent Business & Management
3
Cogent business & management
3
European Journal of Marketing
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
MPRA Paper
3
Sport management review
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru Economic Journal
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
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ECONIS (ZBW)
11
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1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Mapping the research pattern of cause-related marketing : a bibliometric analysis of publications during 2000-2020
Pandey, Prasant Kumar
;
Bajpai, Naval
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014574594
Saved in:
3
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
4
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
5
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
6
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
7
Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
Saved in:
8
Who receives what? : the influence of the donation magnitude and donation recipient in cause-related marketing
Human, Debbie
;
Terblanche, Nic S.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10009565775
Saved in:
9
The fight against obesity : influences of self-efficacy on exercise regularity
Bui, M̃y
;
Kemp, Elyria
;
Howlett, Elizabeth
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
2
,
pp. 181-208
Persistent link: https://www.econbiz.de/10009241340
Saved in:
10
Positioning strategies for social cause organizations : a multivariate analysis of dimensions and ideals
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
2
,
pp. 99-133
Persistent link: https://www.econbiz.de/10009241356
Saved in:
11
An analysis of consumers' responses to cause related marketing
Hoek, Janet
;
Gendall, Philip
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 283-297
Persistent link: https://www.econbiz.de/10003780012
Saved in:
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