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subject:"Advertising effects"
~accessRights:"free"
~person:"Leliveld, Marijke C."
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Advertising effects
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inference of manipulative intent
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Leliveld, Marijke C.
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Journal of behavioral decision making
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The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
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