Ahmad, Syed Tauqeer; Batool, Irem; Quarshi, Salman Ali; … - Volkswirtschaftliche Fakultät, … - 2010
The purpose of this study determines the cause related marketing practices in Fast Moving Consumer Goods industry. Further this study investigates the relationship among the determinants of CRM and demographic variables. The sample size of this study was 629. The concern respondents were the...