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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
10
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Psychology & marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Journal of marketing communications
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Apas Papers
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Cogent Business & Management
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Cogent business & management
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European Journal of Marketing
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Amfiteatru Economic Journal
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ECONIS (ZBW)
10
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
4
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
5
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
6
One for me, one for you : cause-related marketing with buy-one give-one promotions
Hamby, Anne
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 692-703
Persistent link: https://www.econbiz.de/10011560112
Saved in:
7
An evolutionary process model of cause-related marketing and systematic review of cause-related marketing and systematic review of the empirical literature
Laffety, Barbara A.
;
Lueth, Annika K.
;
McCafferty, Ryan
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 951-970
Persistent link: https://www.econbiz.de/10011602983
Saved in:
8
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
Saved in:
9
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
Saved in:
10
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
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