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~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
6
Werbewirkung
6
Brand management
5
Markenführung
5
Consumer behaviour
3
Konsumentenverhalten
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Brand image
2
Markenimage
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Authenticity
1
Brand
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Brand associations
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Brand value
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Celebrity endorsements
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Celebrity marketing
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Conceptual model
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Corporate and celebrity brands
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Digitalisierung
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Digitization
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Endorsement
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Fashion
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Marketingmanagement
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Anaya-Sánchez, Rafael
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Fernández Giordano, Marisel
1
Gorton, Matthew
1
Gountas, John
1
Gountas, Sandra
1
Ilicic, Jasmina
1
Jain, Varsha
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Lopez-Lopez, David
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Martínez-López, Francisco J.
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Moraes, Marcela
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Nascimento, Thaysa Costa do
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O'Rourke, Anne-Maree
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Plourde, Catherine
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Roy, Subhadip
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Sharma, Piyush
1
Suarez, Maribel
1
Tantiseneepong, Nisachon
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Qualitative market research : an international journal
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
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ECONIS (ZBW)
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1
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
2
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
3
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
4
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
5
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
6
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
7
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
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