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~person:"Krishnan, Jayasree"
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Advertising effects
3
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Konsumentenverhalten
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Werbewirkung
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Sportler
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advertisement
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celebrity endorsement
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consumer attitude
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match-up hypotheisi and brand image
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Krishnan, Jayasree
Roy, Subhadip
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Ilicic, Jasmina
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Huber, Frank
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Jain, Varsha
7
Schimmelpfennig, Christian
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Erfgen, Carsten
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Arora, Nilesh
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Molchanov, Alexander
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Schaaf, Daniela
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Singh, Ramendra Pratap
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Usman, Osly
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Webster, Cynthia M.
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Alatas, Vivi
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Bhattacharya, Saurabh
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Budzinski, Oliver
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Carrillat, François A.
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Chan, Kara
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Clark, Timothy
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D'Rozario, Denver
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Dwivedi, Abhishek
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Franck, Egon
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Paladines, Cindy
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Pradhan, Debasis
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Roozen, Irene
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Sahay, Arvind
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Sattler, Henrik
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Stork, Philip
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Um, Nam-Hyun
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Abirami, U.
3
Andresen, Claus
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Astous, Alain d'
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International journal of applied business and economic research
1
International journal of business excellence
1
International journal of economic research
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ECONIS (ZBW)
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Attitude towards celebrity endorsement : a case study of adolescent students using personal care products
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of business excellence
14
(
2018
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011954091
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2
Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
Saved in:
3
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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