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person:"D'Rozario, Denver"
~person:"Astous, Alain d'"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
7
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D'Rozario, Denver
Astous, Alain d'
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Molchanov, Alexander
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4
Chan, Kara
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Hussain, Shahzeb
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Liu, Matthew Tingchi
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Meyer, Frederik
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Nüesch, Stephan
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Pradhan, Debasis
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Roozen, Irene
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Sahay, Arvind
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Sattler, Henrik
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Um, Nam-Hyun
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Psychology & marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
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2
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
Saved in:
3
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
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4
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
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5
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
6
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
7
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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