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person:"Franck, Egon"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
2
Consumer behaviour
2
Deutschland
2
Football
2
Fußball
2
Germany
2
Konsumentenverhalten
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Professional sports
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Profisport
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Theorie
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Theory
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Werbewirkung
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1995-2004
1
Artists
1
Asymmetric information
1
Asymmetrische Information
1
Athletes
1
Communication media
1
Film industry
1
Filmwirtschaft
1
Kommunikationsmedien
1
Künstler
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Panel
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Panel study
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Product quality
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Sportler
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Sportmarketing
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Franck, Egon
Roy, Subhadip
16
Ilicic, Jasmina
9
Huber, Frank
8
Jain, Varsha
7
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Arora, Nilesh
5
Molchanov, Alexander
5
Schaaf, Daniela
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Webster, Cynthia M.
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Dwivedi, Abhishek
4
Hussain, Shahzeb
4
Johnson, Lester W.
4
Liu, Matthew Tingchi
4
McDonald, Robert E.
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Roozen, Irene
4
Sahay, Arvind
4
Sattler, Henrik
4
Stork, Philip
4
Um, Nam-Hyun
4
Abirami, U.
3
Andresen, Claus
3
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Journal of sports economics
1
Kyklos : international review for social sciences
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
2
Avoiding "star wars" : celebrity creation as media strategy
Franck, Egon
;
Nüesch, Stephan
- In:
Kyklos : international review for social sciences
60
(
2007
)
2
,
pp. 211-230
Persistent link: https://www.econbiz.de/10003454544
Saved in:
3
Lokalmatadore und Superstars : eine empirische Analyse des Stareffekts in der deutschen Bundesliga
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 25-34)
.
2007
Persistent link: https://www.econbiz.de/10003735238
Saved in:
4
Julia Roberts, Tom Hanks & Co : wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen
Franck, Egon
;
Opitz, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
4
,
pp. 203-208
Persistent link: https://www.econbiz.de/10001743518
Saved in:
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