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subject:"Sportler"
~subject:"Artists"
~isPartOf:"International journal of applied business and economic research"
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Search: subject_exact:"Celebrity endorsement"
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Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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