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subject:"Sportler"
~subject:"Artists"
~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
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Celebrity endorsement
15
Celebrity-Werbung
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Advertising effects
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8
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Markenimage
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Astous, Alain d'
1
Carrillat, François A.
1
Elberse, Anita
1
Laczniak, Gene R.
1
Lazure, Josianne
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Journal of advertising research
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Psychology & marketing
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International journal of Chinese culture and management : IJCCM
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Young consumers : insight and ideas for responsible marketers
3
Arts marketing : an international journal ; AM
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sportkommunikation
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Advertising and violence : concepts and perspectives
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Document de travail / OFCE
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Economics, management and financial markets
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Fontys Venlo - publication of applied sciences
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Global business review
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Innovation: organization & management : IOM
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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ECONIS (ZBW)
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For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
2
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
3
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.
;
Laczniak, Gene R.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
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