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subject:"Sportler"
~subject:"Sportmarketing"
~isPartOf:"Journal of sports economics"
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Sportler
Sportmarketing
Athletes
2
Celebrity endorsement
2
Celebrity-Werbung
2
Professional sports
2
Profisport
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1995-2004
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2001-2006
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Advertising effects
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Allen, Samuel K.
1
Brandes, Leif
1
Franck, Egon
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Nüesch, Stephan
1
Treme, Julianne
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Journal of sports economics
International journal of sports marketing & sponsorship
10
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Organizations and markets in emerging economies
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Sportkommunikation
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Fontys Venlo - publication of applied sciences
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Global business review
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing communications
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ECONIS (ZBW)
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1
Press pass : payoffs to media exposure among National Football League (NFL) wide receivers
Treme, Julianne
;
Allen, Samuel K.
- In:
Journal of sports economics
12
(
2011
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10009156750
Saved in:
2
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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