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subject:"Advertising effects"
~person:"Mann, Bikram Jit Singh"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
3
Celebrity-Werbung
3
Werbewirkung
3
Brand image
2
Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Brand Concept Maps
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Brand management
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India
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Künstler
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Ladengestaltung
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Sportler
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Sportmarketing
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Sports marketing
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Store design
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celebrity associations
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celebrity endorsements
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celebrity equity
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consumer involvement
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human brand
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impulse buying
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in-store stimuli
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match-up hypothesis
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movie stars and sports stars
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scale development
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Mann, Bikram Jit Singh
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Chan, Kara
4
Ilicic, Jasmina
4
Meyer, Frederik
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Pradhan, Debasis
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Sattler, Henrik
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Schimmelpfennig, Christian
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Abirami, U.
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Banerjee, Neelotpaul
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Bauer, Brittney C.
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Bergkvist, Lars
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Carrillat, François A.
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Dwivedi, Abhishek
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Ho, Thong
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Johnson, Lester W.
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Kaur Ghuman, Mandeep
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Krishnan, Jayasree
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McDonald, Robert E.
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Nüesch, Stephan
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Parmar, Yadvinder
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Parsad, Chandan
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Prashar, Sanjeev
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Singh, Ramendra Pratap
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Um, Nam-Hyun
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Usman, Osly
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Agnihotri, Arpita
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Al-Awadhi, Reem
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Alpízar R., Francisco
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Ambroise, Laure
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Astous, Alain d'
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Bailey, Ainsworth Anthony
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Baxter, Stacey M.
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Bhattacharya, Saurabh
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Global business review
2
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
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