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subject:"Advertising effects"
~person:"Pradhan, Debasis"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
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Celebrity-Werbung
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Brand image
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Markenimage
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Brand management
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Pradhan, Debasis
Roy, Subhadip
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Erfgen, Carsten
6
Huber, Frank
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Arora, Nilesh
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Jain, Varsha
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Chan, Kara
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Ilicic, Jasmina
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Kaur Ghuman, Mandeep
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Mann, Bikram Jit Singh
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McDonald, Robert E.
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Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of marketing communications
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
Saved in:
2
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
3
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
4
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
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