Chandler, Jesse; Griffin, Tiffany M.; Sorensen, Nicholas - In: Judgment and Decision Making 3 (2008) June, pp. 404-410
People prefer their own initials to other letters, influencing preferences in many domains. The ``name letter effect'' (Nuttin, 1987) may not apply to negatively valenced targets if people are motivated to downplay or distance themselves from negative targets associated with the self, as...