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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
2
Christmas : advertising, marketing & display
Pegler, Martin M.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004696157
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