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subject:"Internet marketing"
~person:"Benmiled-Cherif, Héla"
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Internet marketing
Customer integration
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Kundenintegration
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Social Web
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Beziehungsmarketing
2
Brand image
2
Brand management
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Consumer behaviour
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Tunisia
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co-creation
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social media
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AXE
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Axe
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Brand
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Frankreich
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Markenartikel
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Technischer Fortschritt
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Technological change
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Tunesien
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VBC
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brand communities
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brand community
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brand identity prism
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brand love
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netnography
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Benmiled-Cherif, Héla
Carlson, Jamie
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Harrigan, Paul
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Rahman, Zillur
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Brodie, Roderick J.
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Calder, Bobby J.
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Conduit, Jodie
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Fantapié Altobelli, Claudia
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Fujita, Momoko
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Hajli, Nick
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Hollebeek, Linda D.
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Kaufmann, Hans Rüdiger
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Malthouse, Edward C.
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Manarioti, Agapi
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Rahman, Mohammad M.
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Soutar, Geoffrey N.
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Thaichon, Park
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Ahn, Jiseon
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Anshu, Kumari
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Aslam, Wajeeha
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Back, Ki-Joon
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Bigné Alcañiz, J. Enrique
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Bitter, Sofie
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Bove, Liliana L.
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Bozkurt, Siddik
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Dann, Stephen
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Deges, Frank
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Drummond, Conor
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Eelen, Jiska
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Fang, Jiaming
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Filieri, Raffaele
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Gaur, Loveleen
2
Gligor, David
2
Grabner-Kräuter, Sonja
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Journal for international business and entrepreneurship development
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
2
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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