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subject:"Internet marketing"
~person:"Benmiled-Cherif, Héla"
~person:"Hajli, Nick"
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Internet marketing
Customer integration
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9
Relationship marketing
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Betriebliche Wertschöpfung
8
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Value creation
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Benmiled-Cherif, Héla
Hajli, Nick
Carlson, Jamie
4
Harrigan, Paul
4
Rahman, Zillur
4
Brodie, Roderick J.
3
Calder, Bobby J.
3
Conduit, Jodie
3
Fantapié Altobelli, Claudia
3
Fujita, Momoko
3
Hollebeek, Linda D.
3
Kaufmann, Hans Rüdiger
3
Malthouse, Edward C.
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Manarioti, Agapi
3
Rahman, Mohammad M.
3
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3
Thaichon, Park
3
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2
Anshu, Kumari
2
Aslam, Wajeeha
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Back, Ki-Joon
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Bigné Alcañiz, J. Enrique
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Bitter, Sofie
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Bove, Liliana L.
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Bozkurt, Siddik
2
Breidbach, Christoph F.
2
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Dann, Stephen
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Filieri, Raffaele
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal for international business and entrepreneurship development
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
3
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
4
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
5
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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